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Building Your Brand Workshop

This workshop provides an innovative strategy for increasing workforce engagement by preparing employees to manage their reputations, or “brand,” within the organization. Participants will discover ways to ignite their careers, re-energize their development and polish their networking skills through this interactive workshop. They will examine how others see them in the workplace, learn the importance of networking and discuss strategies for becoming more career-savvy in the organization. Participants will see the value in building a reputation for results and accountability.

Target Audience:

Experienced employees, new hires, recent grads, and interns

Participants put the Build Your Brand tools and materials into action and learn how to:

  • Define their brand
  • Describe what differentiates them
  • Assess and invest in their: visibility, credibility and trustworthiness
  • Expand their network of connections
  • Identify a strategy to keep their brand viable, valuable and relevant


We can work with you to decide what works best for your employees. Building Your Brand can be delivered as a two-hour facilitator-led workshop or webinar, as a half day workshop, as a stand-alone lunch-and learn, or as an add-on to your employee orientation or management development modules.

Workshop Materials:

Building your Brand: Make it! Market it! Manage it! Participant Guide

This guide introduces and orients workshop participants to the importance of their brand. Activities and exercises help participants craft a brand statement that defines and differentiates them. They learn how to build a career network that is operational, strategic and developmental. And finally participants explore how to develop a board of directors and manage their brand.

Building Your Brand Card Deck

The Building your Brand card deck offers 30 practical, easy-to-implement how-to’s: how to make, market and manage your brand.

Building Your Brand Facilitator Guide

The facilitator guide enables you to create an engaging interactive learning experience. The Facilitator Guide includes a well developed script, Powerpoint slides, research and articles on the value of personal branding. The guide is everything a facilitator needs to lead a Building your Brand workshop.