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Building Your Brand: Make it! Market it! Manage it! Participant Guide

Concise, easy to navigate and understand, this guide steers you through each step of creating an authentic, compelling brand. The guide is divided into three sections:

  • Make it! How to create your brand based on your strengths and talents
  • Market it! How to connect with others, and understand your reputation
  • Manage it! How to build a board of directors, and take positive actions.

Activities and exercises help participants craft a brand statement that defines and differentiates them. They learn how to build a career network that is operational, strategic and developmental. And finally participants explore how to develop a board of directors and manage their brand.

The participant guide is not only an essential workshop tool it connects the workshop to the workplace with a personal action plan for participants to chart their course. The accompanying tools provide focus, direction, ideas and self-assessment.